Veteran Toy and Gift Pro New to Helm Precious Moments

Precious Moments Family of Companies, Inc. has hired John Plys, a seasoned toy and gift industry executive, as Managing Director. Plys has spent over 15 years leading toy/gift/novelty businesses and has a proven track record of achieving substantial sales and profit growth, revitalizing brands, creating economic value for shareholders and the development of national and international market strategies that connect brands to consumers. while unlocking value for retailers. The appointment is effective immediately.

John Plys, Precious Moments

“We are thrilled to welcome John to our Precious Moments family,” said Don Boucher, President of Precious Moments Family of Companies, Inc. “John has expertise in everything from product design and brand development to sourcing, negotiation and sales growth. His perfect blend of leadership, experience, drive and enthusiasm will help us achieve our ambitious growth goals. »

Plys joins Precious Moments from Alex Global Products, where he was Director of Sourcing and Operations. Prior to that, he was Director of Sales and Chief Product Officer for MJ Holding Inc., and prior to that, he spent 11 years as Global Vice President of Sales and Marketing at Ty, Inc. In addition to his deep experience toys and gifts, Plys also spent two decades at Jays Foods/Borden Snack Food Company.

“I am honored to be able to join the team that created this heritage brand and I am invigorated by the multitude of opportunities that lie ahead of us,” said Plys. “The brand’s incredibly high awareness, combined with a fiercely loyal existing customer base and a recent focus on taking steps to make the brand even more valuable to new customers, positions Precious Moments perfectly for strong growth. I am thrilled to roll up my sleeves and work with the dedicated and talented teams at Precious Moments at Chicago and Carthage.”