US toy and game sales will drop 15% in 2022 | Nation/World

Above-trend demand in 2021 as families stayed home and spent stimulus money

CLEVELAND, Aug. 3, 2022 /PRNewswire/ — U.S. demand for toys and games in nominal terms is expected to see slight year-over-year declines from a high base in 2021 through 2026, according to Toys & Games: United States, a report recently published by Freedonia Focus Reports. Providers should benefit from slight increases in the number of births and the under-five population. Growth in personal disposable income will further stimulate spending. New product launches will continue to support demand, particularly for video game consoles. Continued investment in new television series and movies based on well-known media franchises is expected to drive demand for toys and games featuring licensed characters and themes. However, the wide range of entertainment options that compete with toys and games will continue to impede faster gains. Additionally, many parents want to provide educational and fun experiences for their children, rather than buying a large number of toys and games.

Sales of toys and games are expected to fall 15% in 2022, representing a slowdown in demand after a 40% increase in 2021 that was driven by increased demand for home entertainment as adults and children spend more time at home and fed by the government. stimulus payments. Difficulties in the supply of semiconductor devices can affect the production of toys and electronic games such as video game consoles and gaming machines. Supply chain difficulties and rising commodity prices such as plastic due to rising oil and gas prices will lead to price inflation for toys and games in 2022 and possibly later in the forecast period.

This and other key information is presented in Toys and Games: United States. This report forecasts 2022 and 2026 demand and shipments of toys and games in the United States in nominal US dollars at the manufacturer level. Total demand is segmented by product in terms of:

  • toys and dolls
  • video game consoles
  • gaming devices
  • board games
  • prams and strollers

To illustrate historical trends, total demand, total shipments, different segments and trade are provided in annual series from 2011 to 2021.

Excluded from the scope of this report are video game software; card games; slot machines; and sports equipment, bicycles, pool tables and bowling equipment. Re-exports of toys and games are excluded from demand and trade figures.

More information on the report is available at:

About Freedonia Focus Reports

Each month, The Freedonia Group – a division of – publishes over 20 new or updated Freedonia Focus reports, providing up-to-date, unbiased analysis on a wide variety of markets and industries. Published in 20 to 30 pages, the Focus report’s coverage ranges from raw materials to finished manufactured goods and related services such as freight and construction. Additional consumer goods reports can be purchased from Freedonia Focus Reports or

The analysis is intended to guide the busy reader through relevant topics in quick succession, including:

  • total historical market size and industry production
  • segmentation by products and markets
  • identification of market drivers, restraints and key indicators
  • outlook segment by segment in 5-year forecasts
  • supply base survey
  • suggested resources for further study

Press contacts:

Corinne Gangloff

+1 440.842.2400

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SOURCE The Freedonia Group

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