Toy Association & Clamor Reveal Top Influencers’ Toy Picks for Spring & Summer 2022

Top influencers with monthly followings of at least one million views and a social reach of over 500,000 will vote for their favorite toys and games this spring. The selected products will be named with the official name “Best of Spring & Summer 2022 Influencer Pick List,” presented by The toy association and powered by Clamorproducers of the industry’s largest annual summit of professional online video influencers.

Open to all toy and game companies, the list will recognize the top toys and games as voted on by a select panel of family and toy influencers from the Clamor Network. It will be announced ahead of the Clamor Creator Summit, which takes place May 16-18 in Scottsdale, AZ.

“Each toy submitted for this unique opportunity will be reviewed by top digital content creators from YouTube, Instagram, TikTok and other platforms,” said Adrienne Appel, executive vice president of marketing communications at The Toy Association. “These influencers have a direct line to today’s kids and their choices will help drive sales of fun, innovative and creative spring and summer toys. This is an unmissable opportunity for those looking to can be found in the toys and games area! »

Influencers who will vote must have a minimum monthly following of at least one million views on their primary platform and a social reach of over half a million. They will review the details of each submitted product (including photos and the physical product, if available), before voting for their favorites. Voting will take place online from April 11-20. No employee or representative of Clamor or The Toy Association will have any role in determining the products selected.

“In addition to educating and entertaining, influencers are increasingly becoming parents’ first resource for product recommendations and reviews,” added Jonathan Katz, co-founder and CEO of Clamor. “We’re excited to build on the success of our partnership with The Toy Association in 2022 and further connect the influencer community to the brands their audiences love.”

The cost of nominating a product is $249 for Toy Association members and $299 for non-members. There is a $149 fee for each additional product submitted by the same company. The “Best of Spring & Summer 2022 Influencer Choice List” will be unveiled in early May and the deadline for submission is Friday, April 1, 2022 at midnight (Eastern Time).