The Entertainer teams up with Tesco to launch toy concessions in supermarkets

// The Entertainer partners with Tesco to launch concessions in 35 of its stores
// The full list of Tesco stores that are part of the rollout are expected to be revealed in the coming weeks

The Entertainer has partnered with Tesco to launch concessions in 35 of the grocer’s stores.

The trial partnership will launch in October and will offer Tesco customers the opportunity to purchase The Entertainer’s wide range of products.

The entertainer will retain full oversight of product line, pricing and merchandising in stores, and will host free, year-round events and character tours for kids of all ages, Toy World reported.

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The full list of Tesco stores that are part of the rollout are expected to be announced over the coming weeks.

Chairman and Founder of Entertainer, Gary Grant, said: “We are always looking for new and innovative ways to bring the wonder of The Entertainer to customers, so we are very pleased to announce this partnership with Tesco, that takes our products and experiences directly to families and children at the heart of their local communities.

“The in-store collaboration will provide shoppers with the ability to purchase our best-selling and affordable line of the latest toys and games, which will include products from Addo and Early Learning Center, in more locations across the country than ever before. .

“Our mission when we launched The Entertainer in 1981 was simple – to become the most loved toy store, one child, one community at a time – and we are incredibly proud that this partnership allows us to continue to achieve that mission.”

Louise Goodland, Head of Strategic Partnerships at Tesco, said: “We are delighted to be launching this trial with the team at The Entertainer, who are one of the leading experts in their field. We are excited to work alongside the retailer and bring a new offering to our customers. »

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