Target and FAO Schwarz have signed an exclusive multi-year agreement that will bring toys from the iconic children’s store to the merchandise retailer.
The partnership will begin in mid-October — just in time for the holiday season, Target announced in a press release.
More than 120 FAO Schwarz toys will be in Target stores nationwide and on target.com.
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Product prices would range from $9.99 to $149.99 and 50 of the toys will cost less than $50.
“One of the reasons families love shopping at Target is our incredible assortment of toys, and that selection is only getting better with our new exclusive deal with beloved brand FAO Schwarz,” said Jill. Sando, executive vice president and director of merchandising at Target. in a report.
Target stores will carry new toy products from FAO Schwarz, including a four-sided fashion show set, ride-on train, make-up mirror set, legacy dance on a piano mat, and an assortment of plastic dolls. stuffed toy.
Toy customers will also have the opportunity to get their hands on a “nostalgic” capsule collection to celebrate FAO Schwarz’s 160th anniversary, according to Target.
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The capsule collection includes a Hot Wheels collectible set, Funko Toy Soldier Pop, UNO cards, and an FAO Schwarz anniversary teddy bear.
Additional toys will be launching exclusively throughout the holiday season, Target said.
The retailer also announced that it will create FAO Schwarz decorated spaces in the toy departments of each Target store.
Holiday toy demonstrations will be held at select Target stores and on Target.com, according to the company’s press release.
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At the FAO Schwarz flagship store located in New York at Rockefeller Center, select items from Target’s Bullseye Top Toys collection will be available for purchase.
Customers will be able to find the collection in a Target pop-up store to be built at FAO Schwarz, which is expected to open to the public beginning in October, according to Target.
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FAO Schwarz Director of Merchandising, David Niggli, said the company is “incredibly thrilled to partner exclusively with Target,” according to the joint press release.
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“FAO Schwarz has been celebrating the wonders of childhood and inspiring wonder and discovery in all children – and the child within all of us – for 160 years,” said Niggli. “Now, families across the United States can enjoy this experience at their local Target store.”