Inasmuch asPredicting the Scope of Growth: Original Equipment Manufacturer (OEM) Service of the Toy MarketA recent market analysis titled Toy Market Original Equipment Manufacturer (OEM) Service was presented by ‘Orbis Research, which is an in-depth study of the market with illustrated views of key statistical information. The Global Original EquipmentRead More →

Express press service A first toy is almost like a child’s first friend. However, with the introduction of the internet, children are slowly turning away from toys for entertainment. “Playtime is important in connecting a child to their roots and also improves their skills. A toy therefore becomes an importantRead More →

Source: PlayWise Partners/The Toy Book Rachel Griffin, co-founder of PlayWise Partners, talks about the company’s interactions with its audience and the impact of hybrid trade shows on the toy book Annual questions and answers on the state of the industry. The Toy Book: What are some simple ways toy companiesRead More →

Today we look at what the first toy-based comic was. In “When We First Met,” we highlight the various characters, phrases, objects, or events that eventually became notable parts of comic lore, like when someone first said “Avengers Assemble!” or the first appearance of Batman’s giant dime or the firstRead More →

Visitors at the international toy fair Spielwarenmesse | Source: Spielwarenmesse eG Although Spielwarenmesse’s in-person event was canceled this year due to COVID-19, the international toy fair is now going digital. Spielwarenmesse Digital will virtually bring together the global toy industry. The online event will take place during the originally scheduledRead More →

A few days ago, the Toy Association announced that the 2022 New York Toy Fair was officially canceled and it looks like the Germans are following suit as Nuremberg Toy Fair 2022 was also cancelled. The event was supposed to take place next month, but due to the ongoing COVIDRead More →

The prestigious awards will be unveiled on Tuesday, January 25 at noon, day one of Toy Fair 2022. The British Toy & Hobby Association (BTHA) and the Toy Retailers Association (TRA) have announced that the winners of this year’s Toy Industry Awards will be unveiled online on January 25, theRead More →

The recent report on “Novelty Toys Market Report 2021 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2028 » Offered by Credible markets, includes a comprehensive survey of geographic landscape, industry size as well as estimated company revenue. In addition, the report also highlights the challenges hampering theRead More →

This is a column by Kimberly Mosley, president of the American Specialty Toy Retailing Association (ASTRA). ASTRA is a not-for-profit organization serving over 1,800 independent retailers, manufacturers and sales representatives in the specialty toy industry. The views are those of the author. When Toys R Us announced its closure, generationsRead More →

As a journalist, I covered the Black Friday shopping phenomenon for eight years. I’ve interviewed hardcore deal seekers camping outside stores and dozens of others looking for the biggest discounts on gifts. Every eight years, Toys R Us had a line of shoppers – usually parents – waiting in theRead More →