Swedish game company Star Stable Entertainment (SSE) has signed a global toy line deal with a leading consumer products company just play for its successful game brand Star Stable Online, through Finnish and Canadian licensing and animation studio Ferly.
The first line of toys will hit the market in 2023. The deal will see the partners develop a range of collectible dolls and horses based on some of gaming’s most beloved and iconic Star Stable characters. other must-have items for the dedicated worldwide fandom and for horse and animal lovers. In keeping with Star Stable’s commitment to putting its community first, there are also plans to gather feedback from its global fan base during the product development process.
Inspired by in-game scenarios, the merchandise gives players the chance to enjoy their favorite characters in the physical and digital world. The news follows the successful mobile launch of Star Stable Online in February 2022, which is now available worldwide for iOS users via the App Store.
Taina Malen, CBDO of SSE, says, “The Star Stable brand has so many extremely dedicated fans all over the world. We are very happy to develop this range of toys with Just Play so that we can continue to share the values of Star Stable with them in different ways. Everything we do, we do with our players in mind, and this expansion of our brand into products that can be enjoyed physically and digitally should respond to the breadth and diversity of Star Stable players.
Sunny Lauridsen, Senior Vice President of Licensing and Brand Strategy at Just Play, adds, “Star Stable sits at the crossroads of traditional game models with evergreen resonance and digital games. We are thrilled to partner with Ferly to deliver truly phygital experiences for today’s discerning consumer.