In just over 4 months, Squishmallows on Roblox has seen an impressive level of interest with 14 million play sessions bringing together 50,000 party members, 3.7 million registered unique users, a huge active user base 1.5 million monthly reviews and a positive 90% player rating all reinforce the Squishmallows brand’s ability to resonate with audiences. Developed in-house through Jazwares Game Studio, Squishmallows on Roblox is the ultimate digital world where fans can collect virtual Squishmallows plushes, hang out with friends in an ultra-cool and dynamic world, take part in exciting mini-games and customize their own themed Squishmallows- house. This development is just the dawn of new ventures for Jazwares Game Studios as they look to expand their recent success to further explore IP and platform licensing opportunities.

“The success of Squishmallows on Roblox speaks volumes about how the brand has captured the attention of millions and continues to thrive in every category beyond plush,” said Laura Zebersky, Chairman, Jazzwares. “We are proud of the work our team at Jazwares Game Studio has done to build this cool and colorful virtual world and look forward to growing our presence on the Roblox platform.”

Additionally, Squishmallows on Roblox will debut on Xbox One and Xbox Series X | S this month, adding to the many opportunities to interact with the Roblox Metaverse and simultaneously tapping into the massive Xbox community. Players will be able to download Roblox for free on Xbox One and Xbox Series X|S and play cross-platform Roblox with friends from PC, Mac or mobile devices. For this Xbox One and Xbox Series X deployment | S, Squishmallows exclusive characters and content will be released and regularly added to further enhance the game’s features and functionality.

“We’ve seen exponential growth with Squishmallows on Roblox and have created an experience that has truly resonated with our fans in an authentic and meaningful way within the rapidly expanding Metaverse,” said Kyle Hulse, Director of Operations, Jazwares Game Studio. “Jazwares Game Studio is constantly evolving our gameplay to engage, delight, and ultimately open the door to exciting new collaborations, characters, and impactful gameplay that we know our community will love.”

Squishmallows on Roblox is the latest hit from the hugely popular lifestyle brand with unprecedented global demand, fueling strong cross-category consumer product launches and experiences that bring the Squishmallows universe to life. Since its debut in 2017, over 125 million cuddly, ultra-soft and whimsical Squishmallows plush characters have been sold, delighting fans of all ages online and in person. On social media, Squishmallows content has officially exploded, generating over 6 billion video views on TikTok, and @squishmallows (and related hashtags) tagged in more than 1M Instagram posts. The Squishmallows’ social media channels have also soared to more than 827K followers and nearly 100 newly created global and local Facebook fan groups.

©️2022 Kelly Toys Holdings, LLC. All rights reserved. Squishmallow and Squishmallows are registered trademarks of Kelly Toys Holdings, LLC, a subsidiary of Jazwares.

About Jazware Software

Jazwares, a subsidiary of Alleghany Capital Corporation, is a leading global toy company, recently expanding into the costume and pet category. Jazwares portfolio includes a variety of dynamic licensed and wholly owned brands. Jazwares Game Studio further expands the play possibilities for children within the Metaverse. Jazwares celebrates 25 years of innovative gaming with expertise in design, development and manufacturing. An award-winning company that progressively focuses on identifying new trends, Jazwares then transforms them into high-quality products for consumers of all ages.

Based at Sunrise, Florida, Jazwares has offices around the world and sells its products in more than 100 countries. Since its inception in 1997, Jazwares has continued to grow through new product development and strategic business acquisitions. For more information about Jazwares, please visit www.jazwares.com.

Media contacts:

Bret Ingraham
[email protected]

Liberator Nikki
DKC on behalf of Jazwares
[email protected]

This release contains information that is forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements include all statements that do not relate solely to historical or current facts and can be identified by use of words such as “may”, “will”, “expect”, “plan”, “estimate”, “anticipate”, “plan”, “believe”, “potential”, “should”, “continue ” or the negative versions of these words or other comparable words. These forward-looking statements are based on Jazwares’ current plans or expectations and are subject to a number of uncertainties and risks. These statements are not guarantees of future performance, and Jazwares has no specific intention of updating these statements. Accordingly, actual plans and intended actions may differ from those expressed in forward-looking statements made by Jazwares or on behalf of Jazwares.

SOURCE Software