Skerries toy store offering something ‘a little different’ to compete with the big chains

Skerries Bubble Room takes it back to basics and encourages old school toys for kids over modern technology.

Entering the toy store you are greeted by an abundance of puppets, marbles, dice, playing cards and clay – it’s like stepping into a previous decade.

No Nintendos, PlayStations or eScooters in sight, Don Kennedy explained that they are staying away from modern toy trends.

He told Dublin Live: “We have been here for about eleven years. I lived in the United States for ten years, and we came back and settled in Skerries.

“We have another business, Kennedy Books, and then we saw that building was up for rent, so we decided to take the plunge and go.



Marbles in the bubble room



The most popular purchase in the Bubble Room
The most popular purchase in the Bubble Room

“We opened up little by little, it was mainly children’s books at first, then we moved on to wooden toys, especially educational ones.

“From school book fairs we were already in the education business, it was a natural progression for us to get into selling interactive toys.”

One Wednesday morning, the shop was teeming with customers. An elderly lady was looking to buy a birthday card for a nine-year-old child and another man was trying to find the perfect Valentine’s Day card for his girlfriend.

There were a lot of women with strollers, which proves that there is always a high demand for shopping in physical stores.



Don Kennedy of The Bubble Room, Skerries
Don Kennedy of The Bubble Room, Skerries



The interior of the Skerries store
The interior of the Skerries store

Don spoke of his love for Skerries and even though the business struggled during the pandemic, they were able to stay afloat as local shopping was encouraged.

He said: “Skerries is great, it’s perfect for us, schools are within walking distance and having business in town is really fabulous. I became a local after being here for so long.

“We make some of the most popular toys, but we tend to steer clear of the Disney type stuff, we leave that to established stores like Smyths and all that. We are a small local store, we try to be a little different to keep our heads above water.

“During lockdown there has been a big push to shop locally and hopefully that will continue, the bigger ones are in a different league to some of the smaller establishments like us. It’s good for everyone if you buy local, it’s definitely good for the city.



The Bubble Room
The Bubble Room

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