Sheffield Small Stuff toy store wins Best Business award – ToyNews

A unique children’s store and community space in Sheffield has been crowned the UK’s best high street small business at this year’s Small Awards, at a ceremony in London hosted by presenter, writer, actress and comedian Sue Perkins.

Small Stuff – which combines a children’s store offering toys and sustainable products and a community center supporting local businesses and families – won the TSB-sponsored ‘High Street Hero’ award for its positive impact on the community .

Founder Hellen Stirling-Baker, who grew the business from its roots as a pop-up in 2016 to permanent premises in the Crookes area of ​​Sheffield three years ago, impressed the judges with her passionate support for the local main street.

In particular, Hellen has created a space above the store where other local businesses can hold workshops, events and pop-ups, as well as a rest area for parents and caregivers, with children being actively encouraged to explore and play in-store. Small Stuff has also led the creation of an online marketplace to support other local businesses during the pandemic, as well as the growth of its own thriving online store.

“We are so thrilled to win this award! The long-term vibrancy of Crookes Main Street means the world to all of us at Small Stuff,” says Hellen. “We look forward to supporting more talented local people in the community in the future, while continuing to serve our customers.”

Now in its sixth year, the Small Awards is a nationwide search for the UK’s smallest and largest companies. It is organized annually by Small Business Britain, which champions, inspires and accelerates small businesses in the UK.

Michelle Ovens CBE, founder of Small Business Britain and the Small Awards, congratulated the winners.

“Small Stuff’s victory is very well deserved,” she said. “Their passion for helping Main Street thrive, supporting other local businesses, is a great example of the power of small businesses to bring communities together and be a shining light in our cities and town centers.”

This year, the Small Awards received a record number of small business entries, with more than 80 shortlisted finalists in 11 Small Award categories that celebrate the nation’s most inspiring business, across everything from sole traders to stars. digital and resolute community enterprises.

Adeel Hyder, Director of Corporate Banking at TSB, said: “Congratulations to Small Stuff, who are truly street heroes and worthy winners in this incredibly competitive award category. It’s great to celebrate Britain’s small businesses, reminding people of the incredible value that local high streets offer in boosting business and community.

The Small Awards are judged by a panel of leading business experts. Guests were treated to a dazzling display of entertainment by the West End’s Phoenix Arts Club and inclusive dance group, DanceSyndrome, as well as food and drink by independent caterers Boulevard Events.