MGA Entertainment celebrates the Year of the Tiger!
As part of its Rainbow High line, MGA introduced its first-ever Chinese New Year collectible doll, Lily Cheng. Lily Cheng celebrates the Lunar New Year and honors the beauty and traditions celebrated on February 2.
Lunar New Year is a celebration of family, love, and hope that happens in early spring. Lily Cheng’s character is inspired by her cultural heritage and traditions. Born in San Francisco with a family in Shanghai, Lily Cheng is a spunky and confident designer who dresses with a modern yet fashionable approach to the holidays.
“For over 40 years, MGA Entertainment has remained committed to inclusive and thoughtful design. Rainbow High’s Lily Cheng is the latest example of integrating MGA’s diverse fan and family cultures into our brands,” said Isaac Larian, CEO and Founder of MGA Entertainment. “We say ‘Gong hei fat choy’ to our Chinese friends and customers around the world and celebrate with you.”
While Lily is the first celebration collectible doll in the line, Rainbow High plans to introduce many more cultural collectible dolls in the future. Lily Cheng will launch online at Amazon for $79.99 and roll out to walmart.com and target.com in the coming weeks.