Moose Toys Magic Mixies Magic Cauldron Wins Creative Toy of the Year at 2022 Toy of the Year Awards

“It was an extremely competitive category, which makes this award – which is already such an incredible honor – all the more meaningful. Winning Creative Toy of the Year for Magic Mixies is validation that our continued goal to make things differently and bringing the ‘Superhappy’ to life resonates with consumers and the toy industry,” said Paul Solomon co-owner, Moose Toys. “We are grateful for the recognition and so proud of the entire Moose team for this incredible achievement.”

Magic Mixies Magic Cauldron’s win as Creative Toy of the Year solidifies Moose’s position as a powerhouse of innovation. Created to ignite imaginations by putting real magic into children’s hands, Magic Mixies was the must-have toy of the holiday season, marking a record launch for Moose Toys and ranking #1 special plush for December and for the fall season. (Fall: August-December).¹ The frenzied response to Magic Mixies prompted the company to accelerate a global consumer product licensing program with top agents in key territories and entertainment partnerships.

Full of surprise and delight, the Magic Mixies brand will continue to innovate with new products this year.

Organized by the Toy Association, the TOTY Awards are based on votes from mass and specialty toy retailers, media, Toy Association members and consumers.

Moose continues to introduce new toys in an effort to bring the Superhappy to children around the world. To stay up to date on the latest innovations and for more information on Moose Toys’ full line of products, visit

About Moose Toys
Moose Toys exists to make kids super happy. It’s at the heart of everything we do. The team has innovation in their DNA and are famous for designing, developing and manufacturing award-winning toys that continue to disrupt the market! Moose Toys leads in categories such as collectibles, crafts, dolls, games and youth electronics and is consistently recognized as the most creative company in the industry.

We’re a family business, but that doesn’t mean we’re small. We rocked the toy industry in 2014 with the worldwide phenomenon Shopkins, and thanks to these little characters, we’ve reinvigorated the way kids play. Not content to stop at toys, we also strived to create content, entertainment and secure global licensing deals. moose calls Australia at home, but our team of 500 is scattered all over the world, spreading the Superhappy.

¹ The NPD Group / Retail Tracking Service / United States / December 2021 & August-December 2021

SOURCE Moose Toys