Three moms and best friends have released their own stylish and safe sex toy for just $39.99 after discovering exactly what women want in the bedroom.
Anthea Hawkins, 48, Emma Haworth, 47, and Julia Marget, 38, who lives in Melbourne, were the creators of Happy Collective in 2020, a sexual wellness website specializing in products for the skin and beauty.
They land an exclusive opportunity to distribute the Smile Maker range of vibrators on their website and hope to become the pioneers of female sexuality.
Now they’ve taken it a step further by creating their own line of vibrators under the Vacation Vibes brand, with each sex toy reflecting an exotic location around the world.
Anthea Hawkins, 48, Emma Haworth, 47, and Julia Marget, 38, who lives in Melbourne, were the creators of Happy Collective in 2020, a sexual wellness website specializing in products for the skin and beauty.
Their first product is called The Amalfi, a USB-charged vibrator with five speed settings that women can play with for up to an hour before needing a full charge again.
“Vacation Vibes is a brand and a company founded on the idea of getting away from it all and having a love of travel,” Julia told FEMAIL.
“We wanted to capture that feeling you get when you pack a suitcase, hop on a plane and relax. Our goal was to make sure our first product was accessible, removing barriers for new users – such as price, where it’s sold and what it looks like.
The Amalfi can be purchased from their Happy Collective website and delivery is free within Australia.
The category of sex toys, which was shaped in the 80s and 90s by Playboy, Penthouse spreads, bondage and extreme fetishes, is now antiquated according to the ladies.
“Pleasure after the pandemic is an essential part of the picture of total well-being. It doesn’t belong in ratty, back shelves or in secret. All women should feel comfortable in this space,” Julia said.
“Vacation Vibes is a brand and a company founded on the idea of getting away from it all and having a love of travel,” Julia told FEMAIL.
“The significant evolution and public acceptance of female pleasure and pleasure devices over the past two and a half years has prompted us to be part of the category and the conversation.”
“The price is also essential. This premium product is priced at $39.95. We are accessible, digestible and avant-garde. We are not in your face.
The vibrator, which could be mistaken for the bottle of a skincare product in your bathroom drawer, is not made to stand out with its serene blue coloring.
“We launched last month and it looks like women (and some men!) are enjoying that holiday vibe at home,” Julia said.
“We believe that the fact that we are three moms, who work and juggle daily like many others, is part of why our brand is so successful in its mission to normalize female sexuality.”
The vibrator, which might be mistaken for a skincare bottle in your bathroom drawer, isn’t made to stand out with its serene blue coloring
Globally, the sex toys market is expected to be valued at $56 billion by 2026.
The group of moms are gearing up to launch their next toy, The Miami, which will soon join the wildly popular Amalfi.
For other women looking to enter the popular beauty space, moms say knowing your market and having a firm view of your distribution plan is the way to go before launch.
‘Building a different but digestible brand with a strong tone of voice. A brand is more than packaging, a brand is about creating content and a reason for someone to choose you,” Julia said.
“Beauty and wellness categories are overwhelmed with choice, but brand preference is strong. Why is it? Because you are filling a need. Find that desire and harness it!