Lostock Hall toy company lands prestigious silver industry award

One of the magic story jars. Pic: Jars of Magical Stories

A South Ribble company that creates “Magical Story Jars” to help parents connect with their children has won a silver medal at the Independent Toy Awards.


Beth De Nobrega of Lostock Hall created Preston’s Magical Story Jars in 2017 to help parents create fun and imaginative stories with their children.

The Independent Toy Awards is a prestigious program in which brands such as Vtech, Leap Frog and Duplo compete for the coveted distinction. But this is the second year in a row that the local business has won the awards.

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Beth DeNobrega. Pic: Jars of Magical Stories

Beth, Founder and Chief Story Designer of Magical Story Jars, said, “The entire Magical Story Jars team is thrilled that our write your own fairy tale gift set won a silver award.

“Our products help keep families together and stimulate children’s creativity and imagination.

“We are proud that independent toy retailers nationwide have recognized this and chosen us to win a coveted silver medal at the Independent Toy Awards.”

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Beth DeNobrega. Pic: Jars of Magical Stories

The Preston Company offers a range of themed story jars, including adventure, fairy tales and Christmas.

Beth and her team also travel around the country to provide story-making experiences for local festivals, councils, malls and other businesses that want to offer “something different” at their events.

Michael Hawkins of Toy Shop UK said: “As well as big name companies you’ll also notice a generous handful of lesser known companies which just goes to show that our prices aren’t about marketing, they’re about having a great product.

For more information about the company, visit – www.magicalstoryjars.com

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