Lego turns 90 with a 94,128-piece birthday cake in the toy company’s hometown

Iconic toy brand Lego celebrated its 90th anniversary this week with a 94,128-piece birthday cake.

The Danish company unveiled the cake to mark the anniversary and kick off a series of events in stores around the world.

The cake, made up of nine layers representing nine decades of Lego play, was built by employees and displayed at the Lego House in Billund, the home of the Lego brick.

The family business was founded in 1932 by Ole Kirk Kristiansen.

His grandson Kjeld Kirk Kristiansen, born in 1947, often inspired and tested new ideas and appeared in the company’s packaging and marketing.

He then became CEO of Lego from 1979 to 2004.


The name of the company comes from “leg godt”, which means “to play well” in Danish.

The company’s flagship product, the Lego brick, was first produced in its current form in 1958.

“When my great-grandfather founded the company 90 years ago, he recognized that play could change the lives of children,” said Thomas Kirk Kristiansen, the current president of Lego.

Lego produces around 100 billion bricks each year.(ABC News: Ian Cutmore)

“It brings families together and helps children develop skills that can help them reach their full potential.

“He only had a small workshop, but he had big ambitions to ensure that as many children as possible could enjoy the benefits of play.

“Whether it’s 1932, 2022, or our 100th anniversary in 2032, we are and will always strive to continue Ole’s legacy of helping all families, wherever they are in the world. world, to play well.”

Lego produces around 100 billion bricks every year and employs around 24,000 people worldwide.