Homeless kids experience the magic of Harlem’s Hollywood toy stores

Win, New York City’s largest provider of shelter and support services for homeless women and their children, has partnered with Target and other companies to provide gifts to homeless children during the holiday season.

Over the past month, Win has opened pop-up toy stores in shelters in Brooklyn, the Bronx, Queens and Upper Manhattan.

… Deliver over 6,000 toys to 18 Win locations from Harlem to Hollis.

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Children can “buy” up to two separate gifts per age group. Win has online ledgers in place and works with Target, as well as Piece of Cake Moving, to collect, store and deliver over 6,000 toys to 18 Win locations from Harlem to Hollis.


A little more sparkle for the holidays: Target volunteers from stores across town also help set up festive pop-up shops and wrap gifts for families.

These donations were made possible by generous donations from community members.

For anyone interested in donating to the toy drive and donating to families living in Win this holiday season, please visit the donation website here.

“Every child deserves to experience the magic and joy of the holiday season,” said Christine Quinn, President and CEO of Win, “In these difficult times, we are so grateful to our partners at Target, Piece of Cake and the thousands of donors who have come together to help us spread the holiday cheer to sheltered children when they need it most. Thanks to their generosity, the children of Win will have new toys to brighten up their holidays.

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“Target is proud to partner with WIN, thinking beyond the ‘Toy Box‘ to ensure all donations are delivered and stored at the Target Elmhurst location. All of our volunteer teams at New York Metro stores were thrilled to be able to bring “JOY” to so many children and families this holiday season, ”said Kelly McGarrity, Director of Engagement community and volunteer work at the Elmhurst Target store.

Win operates 13 family shelters and over 400 supportive housing units across New York City.

Win has served nearly 9,200 homeless people, including more than 5,000 children.

Over the past year, Win has served nearly 9,200 homeless people, including more than 5,000 children.

Photo credit: Win and target.