Fisker plans high-end models to take on premium rivals

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Electric car startup Fisker will develop two new high-end low-volume models, CEO Henrik fisker noted.

The models will sit above the upcoming Ocean SUV and the automaker’s second car, a consumer electric vehicle called the Pear (Personal Electric Automotive Revolution).

The vehicles will be aimed at customers of traditional high-end brands, said Fisker Automotive news Europe in an interview.

“We have to get car enthusiasts behind us and in order to do that we want to have a smaller group to create unique and truly spectacular car enthusiast vehicles,” Fisker said of the company’s planned new R&D center. in the United Kingdom, which will develop the vehicles.

The center will likely be based near Oxford, England, Fisker added.

Fisker has recruited Aston Martin’s director of special projects David King to head the center, which will be called Magic Works, the company said.

Models will use low-volume tooling and premium body panel materials such as aluminum and carbon fiber similar to those of Aston Martin and Ferrari.

“This is where David’s strengths come from working with these premium materials,” said Fisker.

The company is targeting annual volumes of around 5,000 to 10,000 for each car, compared to 50,000 to 100,000 units for the Ocean and Pear, he added.

The company hopes to launch both low-volume models in 2024.

One of the cars will cost around 70,000 euros to 80,000 euros ($ 81,000 to $ 93,000) and will be based on the platform developed by Fisker Magna, while the second model will be of lower volume and will cost more than 100 000 euros and will use an unnamed platform, says Fisker.


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