The HAPPY youngsters rushed into Smyths new toy store in Swindon this morning after queuing with their parents to be the first through the doors.
A short queue of devoted families waited outside the latest addition to Greenbridge Retail Park before the 8.30am grand opening.
Gia Jones’ nine-year-old daughter Daisy had already started choosing things for her Christmas list after browsing the aisles of stacked shelves.
Gia said: “Her school closed for Election Day. Since Toys R Us closed, there’s nothing like it – there’s a little store in town, The Entertainer, but nothing you can go to. walking around like that and going online just isn’t the same.
“As a child, I remember enjoying getting lost for hours in Toys R Us, so it will be good for the kids to have that too.
“Daisy loves all things feminine and my son will love the games section.”
Leon Benfield brought along his happy sons AJ and Ben to take a look.
He said: “They’re really excited, they love Star Wars and Fortnite and a bit of everything. It’s great to have a closer Smyths than Gloucester, the kids love it and I think we’ll be back here again. He will be interesting to see if the prices are competitive.
Chantelle Riley said: “Since I first heard about this discussion and knew there was a chance it might open up, I’ve been counting the days.
“Swindon doesn’t have a big toy store so I’m very excited about that. I woke up at 5.30am because I couldn’t sleep and plan to be back again and again in the next few days.
“I collect a lot of Lego so it’s great to have a store like this so close, I think it will bring a lot more people to Swindon – they just need to fill up the other empty stores in Greenbridge now, maybe with another Primark or CEX.”
Three-year-old Marliya Ryan did the honors of cutting the ribbon and received a £50 voucher to spend in-store. His mother Charley Hibbert is one of 52 people working for the retailer.
Manager Adrian Brown said: “It’s really good to have a local team and to bring jobs to the area.
“I was really looking forward to today, it’s so exciting. All the hard work and effort has paid off, it’s fantastic to finally be open.
“It was good to see people gathering outside, there was a good atmosphere.
“There was a big void in the market for something like this to fill, since Toys R Us closed and Mothercare closed – we have a brilliant nursery section – so this store is great for customers.”
CocoMelon will be at the store until 5 p.m. today, then Sonic the Hedgehog will drop by for a visit Friday from 10 a.m. to 2:30 p.m. before Chase and Rubble from Paw Patrol appear along with Bluey and Bingo on Saturday.
Check out our preview of the interior of the new store.