Early Learning Center toy store returns to Plymouth’s High Street

The Early Learning Center toy shops are set to return to the High Street – and Plymouth is getting it back. Toy shops – within a store – will be on just 10 Marks and Spencer locations, and these will open in a few weeks.

M&S revealed it had partnered with the brand to provide products and services in its own stores in a bid to bolster its offering, with the introduction of the family-friendly outlet as part of an effort aimed at enticing more parents and their little ones to go through the M&S of the doors.

Plymouth has been named to the top ten list for where the toy store will return – and it could even be this month. Outlets at the early learning center will include toys for sale as well as activity tables for children to interact with while their parents shop, reports the Sun.

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Neil Harrison, Director of Brands at M&S, said: “We know that a large proportion of our customers are looking to buy children’s clothing and toys for family and friends. So, by bringing the Early Learning Center brand – with fun and interactive experiences – to our stores, we’re able to give our 22 million customers more reasons to shop with us.”

Early Learning Center products are already available for purchase on the M&S website, but this will be the first time they’ve been introduced to physical M&S stores. It will also be the first time parents can return to a similar setup in the UK, after the high street brand disappeared when Mothercare closed in 2019.

At the end of March, parents will be able to browse the selections available at M&S ​​Bluewater shopping center in Kent, M&S Longbridge in Birmingham and stores in Liverpool, Stratford and Plymouth. Outlets will also appear at Banbury Gateway, Cheshire Oaks, Lisburn, Thurrock and M&S Metro Centre.

M&S stores set to offer Early Learning Center outlets

blue water


Banbury Footbridge

Cheshire Oaks



Metro Center




The return of the Early Learning Center toy stores won’t be the only revival we’ll see either – Toys R Us is planning to make a comeback next year. It also may not mean the end of M&S’s coming upheaval, especially after it launched a clothing rental service just before Christmas last year.

The former premises of Plymouth’s Early Learning Center on Cornwall Street have since become a takeaway cafe and restaurant.

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