Crazy Aaron’s has launched a limited edition Play it Forward Thinking Putty in partnership with The Toy Foundation (TTF). All proceeds will go directly to support the millions of children and families affected by the humanitarian crisis in Ukraine. Available in TTF’s signature orange with playful purple sparkles, it will be sold exclusively on CrazyAarons.com by April 22, 2022.
“At Crazy Aaron’s, we are deeply passionate about doing all we can to inspire, educate and delight children around the world, especially those in need,” says Aaron Muderick, founder and executive chairman of Crazy Aaron’s and member of the board of directors of TTF. “We are proud to partner with The Toy Foundation to help families and children from Ukraine who endure unimaginable circumstances. We know we can count on our incredible customer base for their support in raising funds to deliver essential supplies and toys to provide some comfort and relief. Every purchase makes a difference!
TTF’s mission is to serve and support children everywhere, especially those under stress and in difficult situations across the country and the world. Last month, TTF launched a toy industry-wide relief effort to unite businesses and individuals and strengthen its collective support for Ukraine. To date, the relief effort has garnered more than $2.7 million in monetary and product donations from the industry, including Crazy Aaron’s. Since its inception in 2003, TTF has provided $225 million in toys to more than 26 million deserving children and families in underserved communities around the world.
“Thank you, Crazy Aaron’s, for your partnership and support for the millions of children and families displaced by war in Ukraine,” says Pamela Mastrota, executive director of the Toy Foundation. “The gift of play offers extraordinary physical, emotional and educational benefits; It’s because of leaders like you that The Toy Foundation can offer support where it’s needed most and try to bring smiles to those kids.
Similar to all of Crazy Aaron’s other award-winning Thinking Putty products, this limited-edition putty with TTF helps strengthen the hand and fingers through a tactile gaming experience with unique and unexpected properties, and provides a relaxing yet challenging interaction for anyone with sensory integration issues. . The putty is non-toxic, won’t dry out, or leave a sticky or slippery residue on your fingers, so it’s great for stretching, molding, bouncing, tearing, popping, and play by kids and adults alike.
Play it Forward Thinking Putty by Crazy Aaron with The Toy Foundation is available now at crazyaarons.com.
To learn more about the work of The Toy Foundation, visit toyfoundation.org.