Best sex toy stores for men, women and couples in 2022

Want high-end adult toys for the bedroom? Recommending them is our pleasure.

Well, your pleasure is actually what matters to us. Adult toys may be a taboo subject, but these days more and more of us are getting our sexual needs met and making sexual health a priority in 2022.

Since there are a plethora of sexual wellness companies flooding the market, we wanted to dive into the reviews to see which brands are worth trying, also looking at which products their users want more of.

Even better, many brands can be found on sites like Amazon with discreet packaging, and other retailers you might not expect like Sephora, Bloomingdale’s and more.

Both men and women can benefit from adding an assistant or two to their in-camera pursuits, so we’ve included brands that cater to all types of lovers, whether you’re single or in a relationship.

Read on for our round-up of the best sex toy brands to buy in 2022, with gadgets and gizmos to scratch any itch and tickle any cravings you might have in the bedroom.


Show your body some love by checking out Lovehoney’s selection of toys. The site is one of the best for variety, as they have best selling products for him and her, including the best Fifty Shades of Gray Greedy Girl G-Spot Rabbit Vibrator which has over 1,000 reviews and counting. The site also uses discreet shipping, and products can be found on the Lovehoney site or on Amazon.

A pink sex toy

This device has a cult following, and the reviews will show you why. The Womanizer is a suction-based device, using its unique Pleasure Air technology to deliver different suction strengths and patterns.

“This womanizer does what it promises in a way you’ve never experienced with any other toy before!” reads a glowing review on Amazon. “Conclusion: Instead of buying lots of other cheaper sex toys, buy this one and you won’t need any of the others.”

A black box with a pink and white vibrator

For luxury sex toys and wellness devices, LELO is one of the best brands that fulfills this title. They have racked up awards year after year from the XBIZ Awards as well as the Adultex Awards and the reviews reflect the same.

Their bestsellers page has options for all genres, including the highly acclaimed gigi 2 with an average recommendation rate of 93%.

“I bought it recently and it’s been a game changer. It’s as quiet as it claims and battery life has never been an issue,” read a review. “If you’re looking to spice things up, this is a great newbie friendly product, 10/10 recommend.”

A small green sex toy

This site is ideal for both those who are experts in the bedroom and those who are just venturing into the realm of sex toys. For the latter, consider take their quiztaking into account your personal (or couple’s) needs and helping you find the best device to try.

Otherwise, the the best sellers page is an excellent starting point, highlighting wearable Eva for couples which has nearly 1,000 reviews, as well as the Palm-sized Pom vibrator with an average rating of 4.7 stars.

A blue sex toy next to a phone
We Vibe

If your vibe is smart, wearable sex toys and devices, this is a great brand to check out. We-Vibe sells items for individual use also for couplesmany of which can be controlled via their app for hands-free play.

the We-Vibe synchronization is one of those best-selling devices, designed for couples, comes with an app as well as a remote control, a 2-year warranty and free discreet delivery.

A pink vibrator
Ella Paradise

If you just can’t choose a specific brand to try, head over to Ella Paradis for a selection of the best brands all in one place. Many brands are already on this list, such as LELO and Dame, but there is much more to discover, such as best love and their bestseller pink vibrator or the classic Hitachi magic wand Mark.

“Founded in 2015, Ella Paradis has a mission: to make the world a better place by providing pleasure,” we read on the site. “We have developed a discreet online store offering everything needed to explore and improve your intimate relationships. Our curated selection of over 2,000 quality brands offers a unique shopping experience that allows our customers to shop comfortably and securely.

A green vibrator
adam and eve

Similar to the above, Adam & Eve has a lot more to offer than just one or two brands to try. Instead, browse their selection of adult toys that cover every need, from those designed for women, Men, couples and all the necessary accessories to enhance the experience, including lingerie and lubricants.

A pink sex toy

Have you heard of sex tech? Lovense knows all about this cool new industry, combining fun and technology to enhance your bedroom experience. They sell portable Bluetooth-controlled devices for gaming on the go, like the best-selling lush 3 Remote-controlled vibrator with magnetic charging port and five-hour battery life.

A navy blue sex toy
Country of Babe

This toy store is adults only, fully stocked with items for everyone. Like some other online stores, Babeland is a warehouse that sells a plethora of other brands, including bestsellers like Hitachi and We-Vibe.

The site offers discreet shipping, free on orders over $69…we see you, Babeland. To fill your basket, visit each section of the site, including the pages for beginners, couples and even for fetishes and desires.

A white pouch, a case and a vibrator

If we didn’t tell you, you might not even know that these simplified toys were that kind of “toys”. Maude’s items are stylish, affordable and designed for all bodies, making them a great brand to start with for newcomers. However, looking at both press coverage and critics, many stay and choose Maude every night.

“Absolutely amazing, worth every penny!” reads one of over 800 reviews of the atmosphere. “It’s big enough not to slip when wet, but not so big that it’s crushing, different speeds for different times, but perfect for every occasion.”

A green male sex toy
fun factory

Sex should be fun, and these toys are here to help. Fun Factory offers a number of adult toys, starting with their bestsellers with big names like Mantis Where Boot.

“My partner and I picked this up for Valentine’s Day. I was super impressed immediately,” read a Feb. 14 review from the manta toy. “Not only is this a great solo toy, it’s even better with a partner. This is our second toy from this company and won’t be our last. If you’re on the fence, don’t think twice every penny.

A white box, a white vibrator and an orange can of oil

Sex toys are no longer taboo, but they are taboo. This company specializes for those going through menopause who want to embrace and improve their sexual wellbeing. The Kit comes with everything you need to get started, including a personal massager and organic lubricant to go with it.

“I can’t say enough good things about this company and this product,” reads a review from a 71-year-old user. “The products are as described and wonderful. The customer service he gives you is second to none. Thank you Tabu for all you do!

Vibrators in the shape of cucumber, banana, chili pepper and eggplant

If you still laugh at eggplant and peach emojis, this is the company for you. Emojibator brings idiots back to sex, embracing the fun nature of adult activity. As promised, their classic Eggplant Emojibator is an affordable vibrator with a fun look and 10 vibration settings. They also wear accessories and bundlesif you want one complete fruit basket of toys.

A blue and white vibrator

If Gwyneth Paltrow has it on her site, we think it’s worth a try. Head over to her wellness site to check out some of her top picks. There are picks from her favorite brands like Womanizer and LELO, already on this list.

However, Goop also has his own toys, like the Double-sided vibrator and the Ultraplush self-heating G-spot vibratoreach comes with a one-year warranty, travel lock and storage pouch.

Check out the New York Post Shopping for more content.