Angry Birds expands toy line with new Zzzopa Spinner Ball – ToyNews

Manufacturer and distributor of toys PMI Trading & Enterprise brings a new twist to the Angry Birds toy line with its new Zzzopa ball, as part of a deal with Rovio Entertainment brokered by IMG.

Reaching huge market success, Rovio’s Angry Birds will be the first-ever license for PMI’s growing line of Zzzopa Spinner balls, featuring franchise-recognizable graphics.

The innovative ball is designed for indoor and outdoor play. Zzzopa is a creative combination of a fun spinner that helps deal with stress and anxiety, and a fun ball that encourages creative play and social activity.

Scheduled to launch this fall, the patented Angry Birds Zzzopa ball will be available worldwide in four designs.

“Rovio’s mission is to create joy and we believe that working with PMI most certainly increases the amount of joy in the world!” says Katri Chacona, Director of Brand Licensing at Rovio. “With PMI, we can bring more joy, laughter and fun to children and Angry Birds fans everywhere.”

Omer Dekel, Vice President of International Sales at PMI, says, “Collaborating with highly popular mega-brands such as Rovio’s Angry Birds is part of PMI’s strategy for our sensational Zzzopa Spinner Ball. In addition to the fun and joy it brings, playing with the Angry Birds Zzzopa ball can also improve cognitive abilities, hand-eye coordination, physical fitness, agility, and even help develop the imagination.

“PMI is focused on growing our IP portfolio. We react quickly to tomorrow’s trends and quickly bring new ranges to market. We continue to partner with the hottest game and toy brands and expand our premium product and toy lines, bringing winning products to consumers at affordable prices.

Launched by Rovio Entertainment in 2009, Angry Birds is a Finnish entertainment franchise born out of a mobile game. One of the most recognizable brands in entertainment, with over 5 billion downloads, 25 million social media followers and content such as the all-new Netflix series Angry Birds: Summer MadnessAngry Birds brand awareness is set at 96%, with location-based entertainment boosting the popularity of well-known and globally appealing characters.